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Web ConceptsMy idea of a web concept is the ability of looking at all the whole development mentioned on the following pages from beginning to end and bringing this altogether into one website which is easily and quickly understood by everyone.
Just to start the ball rolling, in simple terms, what will your websites main function be?
For example: An online bookshop, an artist’s web gallery, a live function band.
It is helpful to use these steps whether you are one person presenting your own portfolio or whether you are a large company developing an overall concept or idea.
This is quite a general outline of Web Design Concepts. When I am involved in a development, each step will be looked at in more detail depending on your individual requirements.
Web Strategy It is useful to simplify the description of what the business is trying to achieve through a web site.
'A web design site' for example, this gives us a good idea to what the content and style of copy writing will be.
The following looks at formulating a strategy for the web, which is created with a communications plan in mind:
Vision, values and goals of the businessAlso looking at the companies unique selling point also what content or product can you provide that no-one else does?
The communications strategy / planHow do we convey these points as simply as possible?
The media strategy / plan for the webWho is our target audience (gender / age / interests / profile building), how do we reach them? What are our three main keywords / phrases?
Content outlines, navigation and information layoutHow do we present our content so that our audience finds what they are looking for quickly and easily?
Web Site Copywriting
There are three main content styles for web sites and these differ greatly from commercial shopping carts to information web sites and news content.
Web Site Design
The design of a web site either gets people happily clicking around the site or clicking off to the next, it’s important to know who the target audience is so I can research the styles they are used to seeing on a web site. To help with this, make a list of all of your competitor’s web sites and also any web sites that you happen to like the look of.
Web Site Development
Once your lovely new design is approved I can begin to turn all the information into an easy to use web site.
Your web site will be made search engine friendly during the build, saving time and money later. Pages and filenames will be titled to correspond with content and your main keywords, stylesheets will be used to implement header tags and obviously meta tags will be written. There is more information on my SEO services here.
A test site will be put up on the internet so that you can view progress and make any changes as I work through each page.
The functionality of the web site will depend on whether you want to be able to update pages yourself, or post your own blog or photo gallery. This can be tested before going live to make sure everything works well.
Browser CompatibilityFinal checks will be made to ensure the web site is compatible with all modern browsers. So it provides the best experience to all your visitors.
Fully tested in...
It is important to check that the web site makes sense if all the images are turned off in a browser, so that each image is called something relative to the image. Navigation elements should be readable by text and not just by an image. This helps with screen readers.