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Search Engine Optimisation - SEO - Keyword Research by Design Demons

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The Holy Grail! This is an area of marketing that needs no introduction, whether many of you have heard different ways of achieving a high rank or if this is new to you, there is always something new to learn.

There are plentiful ways of optimising your website; I have broken it down to 4 simple steps to the right here. I am going to look into each step in a bit more detail below for my own reference and hopefully for anyone who is interested. I will link to different SEO tools that I find helpful.

Keyword Research

It seems that even before starting the website, you need to have gained some keyword knowledge on the product or service you wish to promote, or at least, you will end up with a much more search engine friendly website if you do.

Let’s say you’re starting a job recruitment website and you are based in Oxted. You are in the business of selling 'Jobs' to people. The words 'Jobs' is far too a short keyword on its own, you won't be able to get your website noticed with so many other established websites with just one word normally.

Let’s take a look at all the keywords associated with Jobs and look for any phrases (combination of words) that look less competitive.

Last Updated on Sunday, 01 February 2009 02:08
 
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